Digital Experience Audit / How to recover the sales you lose every day
In eCommerce, every click has value. Every user who enters your website costs time, budget, and team effort. But whether this user actually makes a purchase depends on completely different factors than those that brought them to the store.
It’s the user experience – the quality, fluidity, and logic of the entire process – that determines today whether your eCommerce grows or loses customers to competitors.
From the user’s perspective, everything must be clear, intuitive, and effortless.
From the business perspective – scalable, measurable, and maximally conversion-driven.
That’s why companies looking to grow faster than the market increasingly turn to one tool:
Conversion Growth Suite – the most effective way to increase conversion and recover lost customers
This is not a classic UX audit.
These are not cosmetic tweaks or a button-color change.
Conversion Growth Suite is a process that combines three key perspectives:
- the customer – actual user behaviors and experiences along the purchase path,
- the organization – business goals, sales model, and internal processes,
- the technology – the existing ecosystem, its limitations, and real adaptive possibilities.
Through this approach, we analyze not only how the interface looks, but above all how the entire system -business and technological – impacts conversion and the rate of sales growth.
Conversion Growth Suite allows you to:
- identify real sales barriers,
- understand user behavior without simplifications or internal assumptions,
- compare your offering and purchase path to market standards,
- pinpoint elements blocking conversion on the level of UX, communication, offer, and technology,
- develop an action plan that can realistically be implemented in your ecosystem — quickly, effectively, and measurably.
It is a strategic view of the entire purchasing process — exactly as the customer experiences it, while also accounting for your operational and technological capabilities.
Why do users abandon the purchase process?
In conversations with eCommerce teams, we hear the same observations:
“Traffic is growing, but conversion is flat.”
“Users add products to the cart but don’t finalize purchases.”
“New products aren’t selling as expected.”
“We get traffic from campaigns, but they don’t convert.”
These issues don’t stem from a lack of interest in the products.
They are usually the result of micro-barriers scattered along the user journey.
These may include:
- overly complicated navigation,
- unintuitive product filters,
- product pages that don’t answer key questions,
- lack of clear value propositions,
- fragmented navigation,
- forms that are too long or unclear,
- missing trust-building elements,
- asking the user to make a difficult decision too early.
The user becomes confused, hesitant, loses confidence — and leaves.
Not because the product is bad, but because the path doesn’t guide them smoothly and logically.
And this is exactly what the Digital Experience Audit verifies.
Why is the Digital Experience Audit one of the most effective growth tools today?
Because it allows you to:
- understand the true reasons behind customer loss,
- assess traffic quality and real user behavior,
- compare yourself to competitors objectively and measurably,
- streamline the purchase process,
- increase the value and quality of conversions without raising media budgets,
- prepare your company for automation and marketing personalization.
It is the only analysis that combines UX, data, sales, marketing, and competition into one coherent picture.
What does a professional Digital Experience Audit include?
1. Analysis of marketing channels and traffic quality
We focus on which traffic sources bring users with the highest purchase potential.
2. Evaluation of the offer and sales models
We verify whether the product, communication, and information structure support decision-making.
3. UX analysis and evaluation of the conversion path
We look at the process through users’ eyes and identify friction points.
4. Analysis of marketing automation and personalization tools
We assess whether tools are used in ways that actually increase sales.
Four stages of the Digital Experience Audit – a process that leads to measurable results
The audit follows clearly defined stages, each leading to specific conclusions and recommendations.
STEP 1. Data analysis and evaluation of user behavior
We examine:
- customer segments,
- their preferences,
- entry and drop-off points,
- navigation paths,
- data quality and collection methods.
This stage reveals the first bottlenecks and shows where you lose the most users.
STEP 2. Benchmarking – comparison with market leaders
We review the competition in terms of:
- offer presentation,
- benefit arguments,
- information architecture,
- purchase-process structure,
- SEO and content activities,
- visible conversion-driving elements.
Benchmarking gives a clear picture of what works in the industry and what customers expect before they even visit your store.
STEP 3. Analysis of conversion paths and UX in competitor stores
We focus on:
- category pages and listing structures,
- product pages,
- CTAs, forms, and messages,
- subordinate elements (microcopy, iconography, error messages),
- decision-making barriers appearing before checkout.
This analysis uncovers the most common and effective conversion mechanisms – and the mistakes worth avoiding.
STEP 4. Comprehensive analysis of your purchase path
The final step is applying all insights to your store.
We evaluate:
- the website architecture,
- offer presentation,
- purchase process,
- decision-support elements,
- value communication,
- automation integration,
- real user behavior.
Based on this, we prepare:
- a list of high-impact recommendations,
- division into quick wins and strategic actions,
- an implementation plan,
- estimated impact on conversion and sales.
This is a complete action map showing exactly what to improve so your traffic can finally be monetized.
What does the audit really change?
In practice, many companies analyze their eCommerce in fragments:
- Marketing looks at campaigns.
- UX looks at the interface.
- Management looks at sales.
But the user sees everything as a single journey – one path, one process, one brand.
Clients often repeat an insight perfectly summarized by Olga Majewska, Digital Business Designer:
“The Digital Experience Audit shows how customers truly behave – without illusions and internal assumptions. Companies analyze data in fragments, while the user experiences the brand as a whole. The audit shows where we really lose sales – and ends with an action plan that genuinely improves conversion.”
This is exactly why the audit works:
for the first time, the company sees the real, unfiltered truth about how its customers buy.
Why do companies see rapid growth after implementing recommendations?
Most often for five reasons:
- Elimination of hidden barriers
These are usually the main reason for low conversion. - Better use of the traffic you already have
Instead of increasing media budgets, you boost effectiveness. - Clearer, stronger, and more convincing offer presentation
The user understands value much faster. - Higher effectiveness of marketing automation
An optimized path = automation that performs 2–3x better. - Building a competitive advantage
One that is difficult to copy because it’s rooted in your unique user experience.
Summary: Conversion Growth Suite is a process that delivers real growth – quickly and iteratively
In eCommerce, you don’t need to wait months for results.
Our process is based on short sprints in which we implement concrete improvements to the customer journey and test them immediately.
Through iterations, we remove barriers faster, increase conversion, and continuously optimize user experience.
This approach allows you to see real results in a short time – without long, drawn-out projects.
Additionally, the entire process – from analysis to the first implementations – is completed within 3-4 weeks, delivering fast and measurable impact.
Want to see how much money your store loses every day?
We’ll analyze your customer journey and identify the actions that will most quickly increase your sales.
Book a consultation and start recovering the customers you’re already paying for.
