Blog

E-Commerce

Magento Page Builder is an advanced tool available in Magento 2 that allows you to easily and intuitively create dynamic e-commerce pages without advanced programming knowledge. Introduced in 2019 in Magento 2.3.1, Page Builder addresses the growing needs of online store owners to create visually appealing pages – flexibly and quickly. What is Magento...

Omnichannel

In today’s digital age, e-commerce optimization is essential for businesses striving to stay competitive in the online marketplace. E-commerce optimization involves enhancing various aspects of your online store to improve user experience, boost sales, and maximize profitability. In this comprehensive guide, we will delve into key strategies for...

E-Commerce

In the competitive world of online shopping, the e-commerce checkout process is a critical touchpoint for converting visitors into online shoppers. A smooth, user-friendly checkout flow can significantly reduce cart abandonment rates and enhance the overall shopping experience. What’s more, implementing these checkout best practices won’t just...

E-Commerce

In the era of digital transformation, multichannel retail has become a crucial element of business strategy for companies wishing to maintain their market position and drive growth. For owners of large enterprises considering expansion into new sales channels, especially in the online space, understanding and implementing this concept can prove decisive for...

Artificial Intelligence

Chatbots can do wonderful things. They can enhance the customer experience, save you money, give your business an interactive face 24/7 and more. But ultimately, they have an intended purpose and you need to know how to measure the effectiveness of chatbot solutions in your business. The term chatbot analytics refers to all of this, naturally, but what...

E-Commerce

Magento 2 is one of the most popular e-commerce platforms worldwide. Thanks to its flexibility, it offers nearly unlimited customization possibilities to suit business needs in both B2C and B2B sectors. There are three versions of the solution available: Magento Open Source, Adobe Commerce, and Adobe Commerce Cloud, each differing in capabilities and...

Artificial Intelligence

Artificial Intelligence (AI) has become an integral part of modern business. Its potential to automate processes, optimize operations for increased profitability, and support decision-making is invaluable. However, AI penetrates almost all areas of life – not just business, but also entertainment, medicine, and science. What enables AI system to have such...

E-Commerce

Multistore, a functionality that enables the management of multiple online stores from a single platform, is becoming a key tool for companies looking to expand their business into various markets. Advanced solutions in this regard are offered by one of the most popular e-commerce platforms on the market – Magento 2. If you plan to create several...

E-Commerce

Online stores need every technical advantage they can to compete. It’s not just about special offers. That’s why your choice of e-commerce platform is essential, but we should consider their capabilities beyond “just” enabling online stores. Today’s e-commerce site is more than just an online store. For maximum competitiveness,...

E-Commerce

Composable architecture is often the “go to” suggestion for many businesses but… why is that? Instead of talking about the vague benefits of ‘composability’, let’s talk real world value. Specifically, this composability means that we can implement entirely new channels, using existing infrastructure and/or core necessities, while maintaining...

Artificial Intelligence

For many businesses worldwide, chatbots represent some of most strategic benefits of Artificial Intelligence (AI).  Whether you want to use them for lead generation, customer support or even acting as a virtual personal assistant, chatbots have a lot to offer. They can become the face of your company, acting as a polylingual, 24/7 customer service...

Uncategorised

In the highly competitive realm of B2B commerce, the significance of pricing strategies transcends mere numbers—it shapes profitability, defines market positioning, and determines the overall success of businesses. With the advent of digital channels, these strategies have become even more complex yet crucial, as companies must navigate both online and...