E-Commerce

For decades, sales in industrial companies were built primarily on relationships. Sales representatives often knew their customers for years, orders typically started with a phone call, and meetings at production facilities were a normal part of the sales process. That relationship-driven model still matters. But it is becoming increasingly clear that it is...

B2B E‑Commerce

In the B2B sector, fluctuating raw material prices, competitive pressure, and increasing customer expectations regarding offer flexibility are everyday challenges. Companies that relied on static price lists updated once a quarter are now increasingly turning to data-driven and automated solutions. Dynamic pricing allows them to adjust prices in real time...