E-Commerce

Do you have a store on Magento? That’s great: Magento is one of the most widely deployed e-commerce platforms, including among large, mature organizations that prioritize scale and complex sales processes. There has recently been a lot of concerning information circulating about the end of Adobe’s support for Magento. We looked into this more...

E-Commerce

Most companies eventually reach a point where their existing CMS stops keeping pace with the speed of business growth. At first glance, everything seems fine – the site works, content gets published, and customers can use the service without issue. But beneath the surface, procedural barriers build up: every change takes too long, integrations become...

Omnichannel

Sales and customer communication are increasingly rarely confined to a single channel. Companies operate simultaneously in e-commerce, marketplaces, physical stores, mobile apps and social media. Against this backdrop, one question keeps coming up: multichannel vs omnichannel – what exactly is the difference between these strategies, and which one should...

E-Commerce

The B2B e-commerce market in 2026 is a world away from what it looked like just a few years ago. When thinking about digital transformation, companies now expect full integration with ERP and PIM, personalised offers, automated sales rep workflows, and stability at high order volumes.  When it comes to the best B2B platform, it all depends on...

E-Commerce

Implementing an IT system doesn’t mark the end of the work on the software. That’s the point at which the application starts operating in a real-world environment: it serves users, processes data, connects with other tools, and needs to keep pace with changes in the business.  That’s exactly why software maintenance is needed. This refers to the...

E-Commerce

Modernizing a B2B platform in a large organization affects more than the IT environment. It also impacts sales, customer service, order flows, and integrations with systems that may have evolved over many years. That is why the most important question is not how quickly a new solution can go live, but how to make the transition without disrupting sales....

E-Commerce

A B2B e-commerce platform can run reliably for years without anyone questioning the architecture underneath it. Orders go through. Data syncs with the ERP. Customers log in and buy. From the outside, everything looks fine. The cracks usually show up when the business tries to move faster than the system was built to move. Entering a new market, adding...

Artificial Intelligence

Traditional customer journey mapping still helps companies understand customer needs, behaviors, and the problems people encounter when interacting with a brand. Today, however, the map needs to cover far more than a website visit, checkout, and a conversation with customer service. Customers move constantly between online and offline channels. They use...

E-Commerce

VTEX is an enterprise e-commerce platform that brings B2C, B2B, marketplace, and omnichannel sales together. Its built-in AI capabilities support data analysis, product search, personalization, content creation, and customer service.  AI is built into the VTEX commerce environment rather than added as a separate tool. AI agents can use data from the...

E-Commerce

For decades, sales in industrial companies were built primarily on relationships. Sales representatives often knew their customers for years, orders typically started with a phone call, and meetings at production facilities were a normal part of the sales process. That relationship-driven model still matters. But it is becoming increasingly clear that it is...

E-Commerce

The global balance of power in the furniture industry is shifting toward Asia, while Europe is losing ground. Poland remains among the world’s top players, but the market is becoming increasingly competitive. In this environment, traditional sales models are no longer enough. As a result, more companies are looking beyond familiar patterns and turning to...

E-Commerce

Work is more than just a paycheck. It’s a gateway to personal growth, social connection, and meaningful impact. Yet for many people, access to this world remains limited, not because they lack talent or ambition, but due to systemic barriers in the labor market. While inclusivity is often discussed, it’s far less frequently put into practice. Real...