Today, even the smallest company has access to technologies that large corporations have. And they can use it reasonably cheaply. Technological experts define digitalization as a priority for SMEs. Sebastian Błaszkiewicz, Sales Director at Unity Group, points out that the pandemic has shifted the interest of entrepreneurs from enhancing traditional sales channels to building online channels and developing solutions supporting them. (content in Polish)

According to Statistics Poland, the value of online sales in September increased by 9.5% compared to August. The data and projections promise an interesting last quarter of 2020. The looming second lockdown brings attention to new product categories. Managing Partner of Unity Group, Grzegorz Rudno-Rudziński, predicts a November rebound in the e-commerce market due to intensifying restrictions. (content in Polish)

The last quarter in online commerce may prove surprising. A renewed strong increase in online shopping similar to the lockdown levels is expected at the beginning of November, due to increasing pandemic restrictions, says Unity Group managing partner Grzegorz Rudno-Rudziński. The threat of a second lockdown may trigger another wave of growth in e-commerce. (content in Polish)

The last quarter in online commerce may prove surprising. Investments in digital transformation and training in modern technology use are necessary – experts emphasized during the Made in Wroclaw 2020 conference. Grzegorz Rudno-Rudziński, CEO of the ITCorner cluster and managing partner in Unity Group, pointed out the determination of companies to make major technological changes within a month or even a week. (content in Polish)

Made in Wroclaw 2020 is an opportunity to learn about innovative products and new trends in the economy. Experts from the world of science and business are going to describe the situation in which both Poland and global economy have found themselves. Grzegorz Rudno-Rudziński, president of the ITCorner cluster and managing partner at Unity Group, notes that business must adapt its internal activities to the crisis. (content in Polish)

During the fifth edition of the American conference "FDI SelectChicago" Unity Group, PAIH (Polish Investment and Trade Agency), IT Corner and Booksy will lead a series of online panels devoted to digital commerce transformation and technological cooperation between Chicago and Poland. Dominik Janes, Partner at Unity Group, observes changes in the retail market and an e-commerce breakthrough, promising an exchange of experience with investors. (content in Polish)

July 2020 brought 10% yearly increase of online retailers’ overdue receivables despite steep growth in sales. The end of the year is going to aggravate the situation. Around 4500 Polish e-commerce companies are dealing with debts. Unity Group’s sales director, Sebastian Błaszkiewicz, notes that growth of the e-commerce industry together with rising competitiveness contribute to increase in debt burden. (content in Polish)

The pandemic has encouraged online buyers to buy more frequently and increase their average shopping basket value. Unity Group maintains its forecast. Polish e-commerce market value is going to exceed record-breaking 100 bn PLN in 2020. According to Unity Group’s managing partner, Grzegorz Rudno-Rudziński, the best scenario may bring a result as high as 120 BN PLN. (content in Polish)

Allegro decides to enter Warsaw Stock Exchange (GPW) and it releases its suprising results. During a conference, the company reveals average user’s spending of 2300 PLN in the last 12 months. Allegro’s profit reaches 47% of revenue, which means a decline compared with previous years. Yet Unity Group gives an optimistic forecast to Polish e-commerce. (content in Polish)

The pandemic has taken retail sector into accelerated digital transformation. The growth of e-commerce slowed down, but the industry still thrives. Emarsys and Unity Group prepared an online session to share insights from e-commerce data and customer observations. Retailers should focus on making long-term investments to digitalize sales channels and build omnichannel platforms. (content in Norwegian)

The outbreak has put the retail sector onto digital tracks. Since the restrictions got loosened, e-commerce growth has slowed down but still remains impressive. Retailers should now invest in digitalization of sales channels, including omnichannel platform development. These are the key takeaways from a webinar hosted by Emarsys together with Unity Group. (content in Polish)

Digitalization of the retail sector is advancing at a record pace. Experts from Emarsys and Unity Group examined e-commerce sales data and consumer behaviors. During the latest webinar, the companies shared insights with retail business owners. The industry should take the direction focused on long-term investments in the areas such as digitalization of sales channels and creation of omnichannel platforms. (content in German)