The pandemic moved the retail sector towards digital transformation. Positive sentiment remains in e-commerce. During an online event, experts from Emarsys and Unity Group revealed a set of observations from market analysis. Retailers should set their sight on long-term investments in digitalization of sales channels and creating omnichannel platforms. (content in German)

The pandemic is putting digital transformation first. Experts from Emarsys and Unity Group analyzed market trends and left retailers clear recommendations during the latest online event. Above all, the industry should focus on long-term investments in digitalization of sales channels and development of omnichannel platforms. (content in German)

The pandemic increases digital transformation efforts in the retail industry and boosts online commerce. Experts from Emarsys and Unity Group took a closer look at e-commerce data and consumer behaviors to share advice with retailers during an online event. Business owners should focus on long-term investments in digitalization of sales channels as well as on creating omnichannel platforms. (content in German)

The pandemic stimulates digital change in the retail sector. The accelerated growth of e-commerce slowed down, but remains impressive. Following observation of customer behavior and e-commerce data, Emarsys together with Unity Group share advice with retailers. Long-term investments in digitalization of sales channels and development of omnichannel platforms proves to be the meaningful course of action. (content in English)

The pandemic has accelerated the transformation of the retail sector and its switchover to digital. During an online session, Emarsys and Unity Group’s analysts presented insights from e-commerce data and consumer behavior observation. Retailers should focus on long-term investments in the digitalization of sales channels, including the development of omnichannel platforms. (content in English)

Software creators are indifferent towards venture capital. Yet since IT companies started developing their own project, they are getting closer and closer to funds. Unity Group’s managing partner, Grzegorz Rudno-Rudziński, sees the potential for industry’s cooperation with VCs in spite of difficult conditions. (content in Polish)

The number of vacant stores in Great Britain great to 11% over 6 months. Similar situation awaits Poland as trade districts see more closed stores and restaurants. Unity Group’s Head Business Development EMEA, Dominik Janes, predicts that retail companies will invest in online solutions. (content in Polish)

Despite particularly vivid shopping in March and April, when Poles have been stocking up in food, the grocery sector has seen the greatest number of closed locations. Unity Group’s managing partner, Grzegorz Rudno-Rudziński, notices that stores and retail chains become more active in online sales channels. (content in Polish)

Retail sales have beat year-on-year estimates (of constant prices) for July above market consensus. The growth, according to economists, limits the degree of the recession in 2020. Autumn is believed to bring even more buyers online with a spike in infections. Unity Group’s managing partner, Grzegorz Rudno-Rudziński, announces historic demand for e-commerce solutions. (content in Polish)

The Unity Group, which deals with the digital transformation of businesses and services for e-commerce, will grow by at least 15-20 percent this year. Companies need to handle the high number of online orders. According to Grzegorz Kuczyński, President of Unity Group, the pandemic has meant that e-shops have to deal with this traffic on a daily basis, which previously only happened several times a year. (content in Polish)

Despite dynamic growth of internet sales in the first months of the pandemic, the trend failed to maintain. Online commerce has notably weakened. Poles mainly resign from buying food and pharmaceuticals. Unity Group’s managing partner, Grzegorz Rudno-Rudziński, highlights the persisting overall greater level of e-commerce share in retail. (content in Polish)

Unity Group as an active member of ITCorner – Wrocław’s newest technology cluster of over 70 companies. The organization been working for years for local development of new technologies and trying to face the shortage of staff in this industry. The current situation has accelerated the decision to launch a new major at University of Lower Silesia.