Centralization of Product Data and Process Automation at Tubądzin

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A single source of product data for the entire Tubądzin Group

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Automation of technical and product sheet creation

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Seamless integration with sales channels and full readiness for future growth

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The Challenge

Tubądzin is one of the leading ceramic tile manufacturers in Poland, operating in 80 countries worldwide. The brand is known for its innovative design, extensive collection portfolio and high-quality products.

At this scale 9,000 products, 80 attributes, 600 collections and 700 sets in three language versions managing product information became a significant challenge. Data was scattered across various systems and departments, and creating technical sheets or launching new products was extremely time-consuming.

Tubądzin approached Univio in search of a solution that would enable the centralization of data in one place, streamline the daily work of various departments, and ensure consistency and up-to-date information across all product presentation platforms.

Dispersed product data and the lack of a central repository required teams to search for information across multiple sources.
Different data formats and standards hindered collaboration between marketing, logistics, sales and design departments.
Creating technical and product specification sheets was labor-intensive, as they were prepared manually and often without digital archiving.
Fragmented email communication complicated the introduction of new products.
The absence of automation forced manual transfer of data and images to the B2B portal, slowing down workflows and increasing the risk of errors.

Jolanta Gałązka

Logistics Director
Tubądzin

"From a logistics perspective, the implementation of the PIM system primarily ensures a Single Source of Truth, delivering full consistency of product data across the entire organization. Key parameters such as dimensions, weights or packaging structures are aligned across all systems, and the data is accessible to everyone with a single click. A major advantage of PIM was the digitalization of not only basic data but also all technical and marketing parameters an invaluable support for every sales representative."

The Solution

The implementation of the Akeneo CE PIM system as a central repository enabled structured organization and storage of all product data, images and documents in one place.
The automated PDF sheet generation feature, based on always up-to-date PIM data, reduced document creation time from several hours to just a few clicks eliminating errors and manual work.
Integration with the Mule ESB data hub enabled automated data exchange with the B2B portal and prepared the company to support additional channels without extra workload.
Comprehensive management of reference data — including brands, collections, sets and styles within a single system ensures consistency and full control over brand presentation.

The Result

Single Source of Truth

All product data is available in one central, always up-to-date and consistent repository.

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Full Data Control

A single platform for managing brands, collections and sets guarantees accurate and current product information.

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Increased Team Efficiency

Working with real-time, unified data improves collaboration and speeds up task execution.

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Future-Ready System

A flexible system architecture supports new sales channels without additional effort.

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Time Savings and Error Reduction

Eliminating repetitive, manual tasks significantly reduces the risk of outdated or incomplete information.

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Michał Hejduk

Digital Marketing Manager
Tubądzin

"We gained a tool that enables efficient distribution of product data across our communication channels and those of our business partners. With Univio’s support, we implemented a flexible system that allows us to roll out new collections across all channels instantly and synchronize data in real time, while maintaining full control over our brand image. The PIM system immediately improved our data management culture, and its ongoing development opens up new opportunities."