The pandemic has taken retail sector into accelerated digital transformation. The growth of e-commerce slowed down, but the industry still thrives. Emarsys and Unity Group prepared an online session to share insights from e-commerce data and customer observations. Retailers should focus on making long-term investments to digitalize sales channels and build omnichannel platforms. (content in Norwegian)
‘New Normal’ Reshapes Retail Market and Forces Investment in Digitalization
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