Blog Posts / multichannel

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18.09.2026

Multichannel vs omnichannel. The key differences 

Omnichannel

Sales and customer communication are increasingly rarely confined to a single channel. Companies operate simultaneously in e-commerce, marketplaces, physical stores, mobile apps and social media. Against this backdrop, one question keeps coming up: multichannel vs omnichannel – what exactly is the difference between these strategies, and which one should...

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