Solution: B2B E‑Commerce
Industry: Wholesale

SIGup B2B Loyalty Program – Stronger Relationships and 2× More Purchases

2x
More Products Purchased
<customers.motivated>
125%
Higher Spend
<sales.boosted>
80%
of Customers Covered
<engagement.increased>

The Challenge

In the construction industry — where trust and long-term cooperation are essential — not only product quality but also customer relationships are critical.
As a market leader in construction material distribution in Poland, SIG aimed to create a loyalty program that not only boosts sales but also strengthens business relationships across all channels, regardless of where the customer makes a purchase.

This gave rise to SIGup – a proprietary B2B loyalty program developed in close collaboration with Univio, responsible for the design, implementation, and ongoing technological development.

The program is fully integrated with SIG’s e-commerce platform, uniting online and offline purchasing into a single cohesive model that supports sales, loyalty, and business growth.

  • Create a flexible solution tailored to the needs of diverse customer segments – from small businesses to large partners
  • Develop a dedicated B2B loyalty system, unattainable with off-the-shelf solutions
  • Increase B2B customer engagement with SIG’s offering
  • Expand SIG’s share in customers' procurement portfolios
  • Support e-commerce sales and grow the average cart value
  • Strengthen loyalty and customer relationships in an omnichannel model

The Solution

  • Part of the B2B e-commerce platform ecosystem – accessible with the same login, ensuring a seamless and intuitive experience
  • Integration with e-commerce platform – both online and offline purchases contribute to the loyalty program, increasing digital engagement and supporting omnichannel strategy
  • Points awarded upon invoicing – customers earn points when purchasing from program partners
  • Flexible rewards system – cashback, Pluxee cards (chosen by over 90% of participants), physical rewards, or incentive trips as premium benefits
  • Simple online management – intuitive program interface within the customer area on SIG.pl, from point tracking to reward redemption
  • Social responsibility – ability to donate points to charitable causes (e.g., over PLN 1.1 million raised for charity initiatives)
  • AI and hyper-personalization – advanced analytics and personalized offers based on customer behavior
  • The program delivers benefits for customers (rewards for purchases), program partners (additional points for selected products – a tool for promoting specific brands), and SIG’s sales staff (internal incentive competitions).
  • Univio provided comprehensive technological support, including system architecture design, integration with the ERP system and the e-commerce platform, development of analytics and personalization tools, as well as ongoing maintenance and optimization of the loyalty system.

The Result

2x
2× More Products Purchased
Customers enrolled in SIGup purchase, on average, nearly twice as much as those outside the program.
<sales.increased>
125% Higher Spend
125% Higher Spend SIGup participants spend approximately 125% more on purchases than non-participants.
<partners.engaged>
80% of Customer Base Covered
The SIGup program includes over 19,000 companies, representing more than 80% of SIG Polska’s entire customer base.
<customers.engaged>
Over PLN 1.1 Million Donated to Social Causes
Thanks to active customer engagement, more than PLN 1.1 million has already been donated to charitable initiatives.
<csr.supported>
Higher Customer Engagement and Loyalty
SIGup has increased purchase frequency, average basket value, and strengthened long-term relationships with customers.
<engagement.increased>
Strengthening the Omnichannel Strategy
The SIGup loyalty program has become an integral part of SIG’s omnichannel and e-commerce growth strategy.
<future.proofed>

The Technologies
/ Behind Solutions

x Univio

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<prize.rewarded>  <sales.increased>  <customers.engaged> 

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We Can Help You
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