Solution: B2B E‑Commerce
Industry: Construction

System Integration for a Stable Business Environment

Time Savings Through Automated PIM Data Distribution
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Greater Control Over Pricing And Margins
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24/7 B2B Customer Self-Service
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The Challenge

AB Bechcicki is a nationwide distributor of construction materials with over 25 years of experience and one of the leaders in the Polish paints and coatings market. The company operates in two main areas: construction materials distribution and investment project support, supplying contractors, investors, retail stores, and industrial customers.

AB Bechcicki works with more than 300 manufacturers from Poland and abroad and runs its operations through a nationwide network of wholesale branches as well as e-commerce channels serving individual customers. While B2C online sales had been in place for several years, the B2B model relied mainly on physical branches and sales representatives. As the business scaled, this approach exposed clear limitations caused by the lack of consistent integration between sales channels and systems.

The company approached Univio with the goal of launching B2B online sales. During the implementation of the B2B platform, the scope was expanded and AB Bechcicki decided to initiate a broader digital transformation, with system and data integration at its core. The goal was to enable an omnichannel sales model and streamline information flows between channels and internal teams.

By adopting an integration-first approach, AB Bechcicki focused its transformation on data unification, automation of data flows between systems and channels (and later also processes), and delivering a consistent purchasing experience across the entire organization.

  • Fragmented data instead of a single source of truth, meaning product availability and pricing were not directly accessible to customers and required contact with a sales representative.
  • Manual data entry and spreadsheet-based management, as well as manual handling of orders, price lists, and product data, increased operational costs, extended processing times, and raised the risk of errors.
  • Product availability, delivery times, and order statuses were communicated mainly via email and phone rather than being available to customers 24/7, generating a high volume of inquiries and consuming a significant portion of sales representatives’ time.
  • Frequent data exports and imports between systems, often preceded by manual processing, burdened operational teams, slowed down processes, and increased the risk of mistakes.
  • Limited scalability and flexibility: launching a new sales channel, marketplace, or pricing change required parallel work across multiple systems and teams, increasing time-to-market and error risk.
  • Limited cross-system analytics: reporting relied mainly on ERP data, while information from other systems was either unavailable or required manual enrichment, making end-to-end margin, assortment, and customer analysis difficult.
Damian Gierczak
Head of Delivery
Univio

"Already at the analysis stage, it was clear that the real challenge was not the number of systems, but the lack of a consistent integration layer. That’s why we used the Unilinker platform as the foundation of the architecture. It allowed us to organize the exchange of product, pricing, inventory, order, and document data. Most importantly, Unilinker gave the company the flexibility needed for further growth, enabling fast onboarding of new channels, systems, or marketplaces without costly and risky changes to the existing architecture."

The Solution

  • Implementation of Unilinker, a proprietary integration platform acting as a central integration layer connecting SAP B1 ERP, ePrice pricing management, Ergonode PIM, ONe B2B e-commerce, and IdoSell B2C e-commerce, enabling near real-time, event-driven integration.
  • Synchronization of product data (category trees, products, attributes, images, units of measure, variants) from PIM to all e-commerce platforms and ERP.
  • End-to-end order orchestration covering inventory reservations, order splitting by branches/warehouses, document flows, order statuses and notifications, shipment tracking numbers, and delivery cost calculations based on dimensions.
  • Automation of post-sales processes, including synchronization of invoices, credit notes, delivery documents, payments, credit limits, sales blocks, and customer data.
  • Enablement of centralized monitoring, analytics, and scalable data processing across multiple systems.

The Result

Time Savings Through Automated PIM Data Distribution
Over 300,000 products are managed centrally by product managers in a single system and automatically distributed to all e-commerce platforms, ensuring consistent, high-quality product data across every sales channel.
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Greater Control Over Pricing And Margins
By integrating the Sales Panel and e-commerce platforms with the ePrice module, pricing and margins are managed centrally and automatically, supporting pricing policy enforcement and profitability KPIs.
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24/7 B2B Customer Self-Service
Thanks to the Unilinker integration platform, B2B customers have 24/7 access to the full offer, real-time availability, and dedicated pricing, enabling self-service ordering.
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Better Use Of Sales Teams’ Time
Automation of product, availability, and pricing inquiries reduced manual workload, allowing sales teams to focus on customers, relationships, and new business.
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Time Savings Through Automated Data Exchange
Integrations update inventory, orders, and customer data in near real time, automating manual processes and speeding up sales operations.
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A Solid Foundation For Analytics And Further Integrations
Centralized, automated data flows provide a solid foundation for Power BI reporting and enable easy integration of new systems like WMS, CRM, or marketplaces without reworking existing integrations.
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Marlena Żurawska-Szuter
E-commerce Director
AB Bechcicki

"In the construction materials industry, everything starts with solid foundations. That’s why, instead of point-to-point integrations, we implemented a Data Bus (ESB) as the central communication backbone connecting ERP, warehouse systems, and e-commerce platforms. The result is resilient, real-time data synchronization, a modular architecture ready for growth, and automation that genuinely accelerated business processes."

The Technologies
/ Behind Solutions

AB Bechcicki x Univio

Check out our other project for the AB Bechcicki.

Digital Transformation of a Building Materials Distributor
AB Bechcicki

Driven by a powerful digital transformation, the company successfully launched sales through an omnichannel model.

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