▪ Univio has successfully established itself as the leader in the digital commerce transformation in Poland. Now, with the support of a strong financial investor — the private equity fund Value4Capital — the company plans to continue its dynamic growth: acquiring new clients, investing in new partnerships and technologies, and consolidating the domestic market. The company also aims to replicate its development model on the international stage.
▪ The new partner will acquire a majority stake in Univio’s share capital, opening a new chapter in the company’s history. The cooperation will focus, among other things, on the dynamic development of M&A activities aimed at acquiring companies with complementary product offerings, including those abroad. The partnership will also involve support in developing new services targeted at new market segments.
In Step with an Investor
For years, Univio has consistently pursued a long-term vision of building a European technology organization on solid foundations, developed over more than 25 years of presence in both Poland and key international markets. The company’s growth strategy is based on three pillars: scaling organic operations, an active M&A policy, and international expansion. Now, the company is taking another milestone step forward.
“Creating a strong pan-European technology player requires capital, transactional experience, and access to an international business network. For some time, we have been conducting a detailed review of strategic options. With ambitious expansion plans, we needed the right partner. We chose the private equity fund Value4Capital, which, beyond financing, also brings essential know-how in acquisitions and scaling operations in Poland and foreign markets,” emphasizes Grzegorz Kuczyński, CEO of Univio.
“In line with our investment strategy, we support companies with proven business models, a stable track record of profitability, and significant growth potential. Univio meets these criteria. We see enormous potential for the company’s further development,” comments Rafał Ałasa, Partner at Value4Capital.
Value4Capital is a respected private equity investor with successful investments such as home.pl and Shoper. The fund operates on a “buy and build” model, supporting both organic growth and acquisitions.
International Expansion Drives Growth
The dynamic development of the market brings rising client expectations for IT companies. New resources and highly specialized competencies are needed to handle increasingly complex projects. Univio is responding to these changes by continuously developing a comprehensive omnichannel service offering, including advanced data analytics, intelligent pricing strategies, and integration of physical and digital channels (phygital). The company is also actively seeking new clients beyond Poland.
“For years, we’ve been leveraging the enormous potential of foreign markets — we have clients in the UK, France, Germany, and the Nordic countries. We’re convinced the European market will accelerate significantly in the coming years. Our target is further growth and expansion in the DACH region, followed by other parts of Europe. We’ve thoroughly prepared for this, and securing an investor is another important step in executing our strategy,” says Dominik Janes, Managing Partner at Univio, responsible for international development.
The company’s name change to Univio (previously operating under the Unity Group brand), announced in September 2024, marked another step toward international expansion, particularly in the DACH region (Germany, Austria, Switzerland). For this purpose, Univio Europe GmbH was established in 2024. Univio also has acquisition experience (e.g., Empathy Interactive and Global4Net), which it now plans to leverage internationally, supported by its investor.
“The changing business environment and the growing role of market consolidation are making M&A a strategic priority. Univio intends to fully capitalize on its potential in this area, especially with the support of a strong partner like Value4Capital,” highlights Marek Lose, CFO of Univio.
Univio also aims to contribute to the expansion of Polish capital in foreign markets and actively participate in consolidating the European technology market.
An Upgraded Offering and Expanded Growth Potential
Univio plans to enhance its offering by introducing new solutions and targeting promising verticals. In international markets, Univio will deliver a complete omnichannel ecosystem based on technologies popular in each local market. The company is already expanding its network of technology partners, adding names such as Vtex, Shopware, and fulfillmenttools.
What’s Next for Univio?
According to forecasts, IT spending is set to increase by 9.3% in 2025, with spending on software and IT services expected to grow by as much as 14%. Univio intends to grow faster than the market — and securing an investor significantly improves its chances of achieving this goal.
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Value4Capital (V4C) is a private equity fund manager focused on investments in mid-sized service companies in Poland and other EU member states in Central Europe. Managed by its partners with over 30 years of investment experience, Value4Capital actively supports its portfolio companies in achieving organic growth, including through acquisitions. The firm invests responsibly, guided by sustainability and social responsibility principles.
More information about our team and strategy is available at www.value4capital.com.
