The pandemic has accelerated the transformation of the retail sector and its switchover to digital. During an online session, Emarsys and Unity Group’s analysts presented insights from e-commerce data and consumer behavior observation. Retailers should focus on long-term investments in the digitalization of sales channels, including the development of omnichannel platforms. (content in English)
Retailing in the ‘New Normal’ Era: The Pandemic Radically Changed the Market and Forced Investment
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