Commerce Ready Platform for Manufacturers
Scale product catalogs, D2C and partner portals on a single, modern architecture.
Commerce Ready Platform by Univio is a modern, headless, best-of-breed platform designed in line with the MACH paradigm. It enables flexible frontend composition and the parallel launch of multiple markets and channels — product catalogs, D2C and partner portals — on a shared, consistent technological and data foundation.
Architectural benefits
The Univio platform has been designed with fast time-to-market and development cost control in mind.
The separation of frontend and backend, combined with a component-based approach, makes it possible to personalize user experiences, develop channels in parallel and introduce changes without interfering with the platform core. The result is greater business flexibility, high scalability and lower operational costs when expanding into new markets.
Business context for manufacturers
Manufacturers operating across multiple markets are facing increasing complexity in the digital ecosystem: multiple websites, inconsistent information architecture, fragmented product data and high costs of maintaining local implementations. At the same time, digital product catalogs and D2C models are becoming a key direction of business growth.
What the Commerce Ready Platform solves
Multi-market without chaos
- one consistent approach to information architecture and UX,
- easier management of multiple websites (countries, brands, product lines),
- faster publishing and updates.
Consistent and up-to-date product information
- centralized product data management (attributes, variants, documentation),
- controlled content localization and market-specific differences,
- better customer experience and reduced risk of errors.
D2C readiness (without a “big bang”)
- starting with a digital product catalog,
- gradual evolution towards D2C (checkout, payments, shipping, returns),
- the ability to quickly launch a store for a new brand, premium offering or test line as a separate frontend built on shared services.
AI Agent / Multi-chatbot as the conversational layer of the platform
Another key advantage of our solution is the out-of-the-box AI Agent / Multi-chatbot, which naturally complements the eCommerce-ready platform by acting as a universal conversational layer over content and sales data. Across every channel, it quickly guides users to the right information and actions.
Depending on business needs, it can operate as a simple chatbot supporting content or product discovery — instantly identifying relevant content and query context (e.g. product pages, manuals, commercial terms) — or as an advanced assistant agent that advises users, supports product selection and completes purchases according to a defined scenario.
The AI Agent (multi-chatbot) can operate simultaneously across different contexts and with different tones of voice (e.g. product, orders, service, documentation, marketing), serving various target groups — from B2C customers, through distributors and partners, to sales teams, support staff, designers, specialists and end users.
Importantly, the solution is technology-agnostic: it can run as a widget, be integrated via API with applications, websites, B2B portals or enterprise systems (CRM/ERP), and even be deployed within communication channels. Designed with cybersecurity and security in mind, it ensures safe use across the organization.
Why MACH and headless are critical in manufacturing
MACH architecture and the headless approach provide manufacturers with a level of flexibility that monolithic platforms cannot offer.
Components can be developed and replaced independently, the same services can support multiple markets and channels, and component-based frontends significantly reduce implementation time and maintenance costs.
As Gartner points out, composable commerce is key to achieving greater speed and business agility.
Most common use cases for manufacturers
The Commerce Ready Platform is commonly used for:
- global product catalogs with localized market websites,
- D2C as a complement to traditional distribution,
- stores and portals for new brands or premium product lines,
- partner portals and sales networks with self-service capabilities.
What this means in practice for manufacturers
Commerce Ready Platform is not “just another e-commerce platform,” but a foundation for long-term digital growth for manufacturers. It enables companies to organize product catalogs, launch D2C and partner portals without architectural chaos, and scale the business in a controlled way — by markets, brands and channels.
Instead of costly local implementations and technological compromises, manufacturers gain a consistent, composable architecture ready for business change, expansion and new sales models.
See how to organize and scale your digital ecosystem
If you are considering how to organize your product catalogs, prepare your organization for D2C, or build a scalable architecture for multiple markets — let’s talk.
We will help assess your current state, design a target model and select technology tailored to the real needs of your business.
Get in touch and see what the Commerce Ready Platform could look like in your organization.
