Blog Posts / E-commerce

Selling in B2B / A New Role for IT Directors
If you’re an IT Director, you’ve probably had a lot of change recently. More so, in the B2B sector, these ripples seem to keep on coming – your role looks very different from a year or two ago. Repetitive tasks, a nice orderly schedule and emergency-free weeks have gone out the window. Now, digital transformation is more important than...

Mobile-First E-Commerce / An Option or a Must?
Mobile is arguably the most important channel for e-commerce stores to invest in. It’s continually competing with traditional desktop browsers for user engagement and the current state of mobile technology is such that a genuine shopping experience is very possible. Or in other words: it’s no longer an excuse to say the mobile audience isn’t...

Selling in B2B / Lessons Learned From B2C
E-commerce is booming: that’s no secret. What is worth highlighting, however is the sudden B2B e-commerce growth that’s often lost in the wider story. An industry that typically relied on in-person sales is now relying on digital sales more than ever. While they may be ‘behind’ compared to B2C, this is also means B2B online...

Chasing the Gray Dollar: The Emergence of Senior Online Shoppers
The world has changed. Shopping behaviours have gone through a revolution. Customers have adapted – now it’s time for retailers and e-commerce platforms to do the same. Yes. Even if your business is already online and selling, it might not be enough. Why? Senior shoppers. Here’s the what, why and how of mastering this situation and coming out on...

Magento 1 to Magento 2: Don’t Delay The Migration
The last day of June 2020 marked the end of Adobe’s official support for Magento 1 (M1). What does this mean for companies that have online stores still using M1 and when should you consider migrating to Magento 2? To put this simply – even security patches will no longer be released. Together with the wider EOS (end-of-support), Adobe will not be...

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