Transforming Digital Sales in the Agriculture Industry
The Challenge
Wanicki Group is one of the largest distributors of agricultural machinery and spare parts in Poland, working with multiple manufacturers of equipment for the agricultural sector. The company is developing its sales and service network, serving both business customers and individual farmers.
With the development of the business, a need emerged to launch a modern online sales channel that would streamline the process of ordering spare parts and provide customers with quick access to information about products, their availability, and prices.
Until now, product data and materials from suppliers functioned mainly in the form of PDF files. This made it difficult to search for information and extended the order placement process. In practice, most orders required direct contact with a sales representative, which significantly burdened the sales department.
The goal of the cooperation with Univio was to create a sales platform that would enable customers to place orders independently online and provide sales representatives with a tool for quick preparation of offers and customer service. At the same time, the solution was intended to integrate product and sales data into one consistent system.
- One of the main challenges of the project was to create a platform enabling online sales of agricultural spare parts for both B2B and B2C customers.
- It was also important to ensure customers easy access to up-to-date information about products, their prices, and availability.
- Another important element was the centralization of product data from suppliers so that it could be managed in one system and used in the sales process.
- At the same time, it was necessary to automate the process of placing and handling orders.
- The project also assumed relieving sales representatives from the need to manually process orders.
- An important goal was also to ensure full integration of the sales platform with the company’s internal systems.
The Solution
- The Univio team implemented the B2B ONe platform, which enables both individual and business customers to conveniently search for spare parts and place orders online in one place.
- As part of the project, a sales panel was launched, allowing sales representatives to create offers and orders without the need to use the ERP system directly.
- A PIM system, Ergonode, was also implemented, which enables centralized management of product information and its presentation within the sales platform. As a result, product data is consistent, easier to update, and less prone to errors.
- To ensure efficient data flow between systems, the Unilinker integration layer was implemented, responsible for synchronizing data between the sales platform and internal systems.
- The platform was integrated with the ERP system, which allows data on orders, customers, and invoices to be automatically synchronized between systems. Customers have access to their order history, both for orders placed online and those originating from other sales channels.
- The platform enables searching for spare parts, among others, based on the machine model, which significantly makes it easier for customers to find the right product.
- The system automatically adjusts shipping costs to the dimensions of the products in the cart and also allows the cart to be split into several orders depending on the availability of individual products.
- The platform was designed in a flexible way, allowing the client to independently introduce changes in the visual layer of the system and maintain independence in the UX area.
- The solution architecture enables further development of the platform, including the implementation of additional modules such as a returns management system, webhook-based automations, or analytical modules.
The Result
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