The dynamic growth continues in September, the platform recorded a year-on-year increase of over 40% in online revenue and a 27% rise in the number of customers. As part of its international expansion, the Polish omnichannel sales model has become a benchmark for the SIG Group across Europe.

A Blueprint for Digitalizing the Construction Sector

Online sales generated through the B2B e-commerce platform have become one of the key pillars of SIG’s growth strategy. The platform’s technological development is led by Univio, a leader in digital transformation for B2B commerce. Since launch, online sales in Poland have exceeded PLN 1 billion.

This is a significant milestone for the construction industry one of the most challenging sectors to digitalize. The relationship-driven nature of sales, complex logistics, and specific procurement processes have long hindered digital transformation and the shift to online channels. In this environment, trust and strong relationships between contractors and suppliers are essential. That’s why SIG and Univio’s digital solutions do not replace relationships they strengthen them, taking partnership-driven collaboration to a new level.

Online sales have become an integral part of our omnichannel strategy. Thanks to the synergy between traditional advisory services and our nationwide branch network, combined with an innovative e-commerce platform, we can now offer customers a completely new quality of collaboration-faster, more convenient, and fully tailored to their needs – says Bartosz Pilch, Group Director of Omnichannel at SIG Group.

The Power of Technology and Partnership

SIG’s online sales success is the result of several key elements working together. On one hand, it’s a proven business model not just access to construction materials, but also technical advisory and logistical support. Combined with the company’s know-how and new technologies, this has enabled SIG to scale its operations and significantly elevate customer service quality.

The foundation of SIG’s digital transformation is the B2B e-commerce platform developed with Univio, fully integrated with the ERP system and an extensive network of commercial agreements. Thanks to this setup, online revenue grew by more than 40% over the past year and the customer base expanded by 27% (September 2025 vs. September 2024).

Further implementations including a PIM system managing over 200,000 products and the SIGup loyalty program boosted customer engagement and increased average order value (125% higher among program participants).

From the very beginning, our goal was to build a solution tailored to the specific needs of the construction sector. We designed features that genuinely shorten procurement processes, enable offer personalization, provide real-time inventory and customer-specific pricing, and improve the overall efficiency of construction companies. With technology aligned to market needs, digital solutions can become a true engine of growth – comments Tomasz Gutkowski, Head of Business Development at Univio.

SIG customers now have access to more than 500 system calculators, comprehensive purchasing analytics, e-documents, and 24/7 online ordering directly to construction sites. This saves time and reduces the risk of costly project delays.

For companies running multiple construction sites simultaneously, the SIG e-commerce platform is a major competitive advantage ensuring order, purchasing control, and full transparency. Every delay caused by missing materials can lead to real financial losses. That’s why we created a platform that helps prevent such situations by reminding customers about key products and enabling quick, convenient ordering – adds Gutkowski.

Omnichannel as the Future of B2B Commerce

For SIG, e-commerce is not a standalone channel but the center of digital collaboration with customers. This approach is justified, as the construction materials distribution sector is increasingly drawing on best practices from B2C e-commerce.

According to the e-Izba report, the B2B e-commerce market in Poland is growing at 8-10% annually and already accounts for transactions worth hundreds of billions of zlotys. One in four companies in Poland now uses e-commerce as its primary purchasing channel, and nearly half of B2B buyers (47%) operate in an omnichannel model. As a result, e-commerce is becoming a strategic growth engine, enabling businesses to scale faster than in traditional models.

Poland Sets the Standard for Europe

The model developed in Poland has become a reference point for the entire SIG Group, which operates in nine European markets. Based on the Polish digitalization experience, similar solutions are being implemented in Germany and France.

SIG is not pursuing classic international expansion. Instead, we focus on knowledge sharing. Considering the best practices developed in Poland, our sister companies decided to follow the same digital path – explains Bartosz Pilch.

Surpassing the PLN 1 billion threshold is only the beginning. SIG and Univio are planning further investments in areas such as process automation, AI-driven offer personalization, and tools supporting sustainable construction.

In e-commerce, we serve as a benchmark for the industry and continue to set new directions for development. We aim to ensure that purchasing from SIG is not only fast and convenient but also supports our customers in achieving their strategic goals – adds Pilch.

Currently, nearly 23% of SIG’s total sales are carried out online, and over 30% of overall revenue is generated with the support of the e-commerce platform. The number of customers using SIG.pl continues to grow and more dynamic developments are on the horizon.

We’re not just deploying features, we’re designing the future of B2B e-commerce – concludes Tomasz Gutkowski from Univio.