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Team of Teams in Unity Group
12.10.2023

Team of Teams / When Agile Methodologies Fall Short

About Us

In a rapidly changing and uncertain world, the intellectual potential of employees is the greatest capital a company can have. How to build teams and manage that capital mindful of the various and rapidly evolving customer needs? And how should a company that has defined itself as the Digital Transformation Partner implement its vision? We have answered...

How Marketplace Platforms Are Changing Traditional B2B Trade Illustration
10.10.2023

How Are Marketplace Platforms Changing Traditional B2B Trade?

B2B E‑Commerce

Digital technologies such as the Internet of Things (IoT), artificial intelligence (AI) and solutions based on data analytics have greatly accelerated the transformation of B2B commerce. They have enabled more sophisticated and efficient operations in a sector that traditionally relied on business-to-business relationships, multiple intermediaries and often...

Strategia omnichannel w branży RTV/AGD
03.10.2023

An Omnichannel Strategy for the Home Appliances and Consumer Electronics Distribution SectorĀ 

Omnichannel

The distribution of home appliances and consumer electronics is an extremely competitive market. For one thing, Polish customers are among the most price-sensitive customers in the world. For another, their expectations regarding the product offering, service and complementary services are growing. How to win customer loyalty when competing on price alone...

kroki migracji do chmury
26.09.2023

Successful AWS Cloud Migration in 6 Steps

Cloud Infrastructure

Migration to the Amazon Web Services (AWS) cloud – a platform offering computing power, database hosting and content delivery services – has become an integral part of the digital transformation and development strategies for many organizations around the globe. Strictly speaking, the process involves redefining IT resource management, but the changes...

19.09.2023

The D2C Challenge / Creating a Furniture E-Commerce Brand

E-Commerce

Furniture and e-commerce might feel like two contradictory terms – it still feels weird trying to add a wardrobe to a basket šŸ˜‰ – but online shopping is becoming an increasingly vital part of the furniture industry. And that means we can esssentially split the sector into two groups: those that enable direct online shopping, and those that...

Content Commerce Blogpost Illustration
12.09.2023

Content Commerce / Unlocking Customer Acquisition

E-Commerce

Creating valuable and engaging content in the digital era has become a must-have for success. Every brand is guided by a set of values that customers can identify with. Content commerce is a strategy that combines content with a product or service in a way that encourages customers to make a purchase decision. Understanding Content Commerce Beauty brands...

API in e-commerce
05.09.2023

E-commerce API / Unleashing the Full Potential of Online BusinessĀ 

E-Commerce

Imagine a world where you could speak any language fluently – wouldn’t that be something? You could communicate with anyone, anywhere, opening up endless opportunities. In the digital and e-commerce world, APIs are the polyglots, that enable different software applications to talk to each other. In this blog post, we’ll explore the role of...

29.08.2023

Experiential Retail Stores / Brick and Mortar for the Digital Era

Retail

Despite numerous attempts to destroy the sector for good, physical retail stores still form a key part of regular business activity. Of course, while most brick and mortar retailers are at least expanding online, there’s now a more competitive retail sector and even the biggest chains need to up their game. In our eternal quest to uncover every...

22.08.2023

The Rise of E-commerce Marketplaces

E-Commerce

Nowadays, maintaining a leading position on the market is an extremely difficult task, especially in a dynamic environment such as online trade. You need to acquire a dynamic approach to change, continually look for new promotion and sales channels, and implement new solutions and technologies. Gaining new customers requires a lot of commitment to stand out...

15.08.2023

Types of AI / How Do We Measure Machine Learning?

Artificial Intelligence

When discussed at large, we rarely talk about the various types of artificial intelligence. We talk about specific products, or direct applications, but we rarely view the wider scale by which we can compare AI. Yet, with our machine overlords machine learning models getting smarter and smarter, there’s arguably a need to see where we’ve come...

08.08.2023

What is AWS MAP? / Advantages of the Migration Acceleration Program

Cloud Infrastructure

The AWS Migration Acceleration Program (MAP) is designed to assist enterprises in migrating their workloads and applications to the Amazon Web Services (AWS) cloud platform. It is aimed at helping organizations achieve a successful and expedited migration process while minimizing risks and maximizing the benefits of AWS. Do you want to know more? Read on!...

01.08.2023

Data Analysis, AI and Personalization / How Do New Adobe Commerce Features Support Sales?

E-Commerce

As the e-commerce market constantly evolves, personalization has become a key success factor for companies active in both the B2C and B2B sector. The new version of Adobe Commerce comes with solutions such as segmentation and targeting, optimized Live Search results, the use of high-intent data, negotiation capability, as well as improved views of offer...

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