Blog

Artificial Intelligence

A GEO audit assesses whether a brand appears in answers generated by tools such as ChatGPT, Gemini, Perplexity, Claude, and Copilot. It also examines how AI describes the company, which competitors it compares the brand with, and which sources it uses when making recommendations.  At Univio, a GEO audit combines an analysis of language model responses,...

Artificial Intelligence

Traditional customer journey mapping still helps companies understand customer needs, behaviors, and the problems people encounter when interacting with a brand. Today, however, the map needs to cover far more than a website visit, checkout, and a conversation with customer service. Customers move constantly between online and offline channels. They use...

E-Commerce

VTEX is an enterprise e-commerce platform that brings B2C, B2B, marketplace, and omnichannel sales together. Its built-in AI capabilities support data analysis, product search, personalization, content creation, and customer service.  AI is built into the VTEX commerce environment rather than added as a separate tool. AI agents can use data from the...

Digital Transformation

Selling technical products through B2B e-commerce was considered a major challenge just a few years ago. Many companies believed that highly specialized products recquired configuration, expert consultation, and a personalized sales approach could not be effectively sold online. However,...

Digital Transformation

Customer-Centric Architecture Supporting Strategy and Reducing Risk. Secure web services in banking and financial institutions are now the foundation of communication and customer service, regulatory compliance, reputation, and even the sale of financial products. Their architecture directly affects the speed of implementing changes driven by business...

E-Commerce

For decades, sales in industrial companies were built primarily on relationships. Sales representatives often knew their customers for years, orders typically started with a phone call, and meetings at production facilities were a normal part of the sales process. That relationship-driven model still matters. But it is becoming increasingly clear that it is...

System Zarządzania Treścią

Product Information Management (PIM) systems are now one of the key components of the e-commerce and omnichannel sales ecosystem. They are responsible for the quality, completeness and consistency of product data used across online stores, B2B platforms, marketplaces, as well as by sales and marketing teams. We often work with companies that have been using...

Artificial Intelligence

Artificial intelligence is increasingly shaping the way content is created and consumed, including in the healthcare sector. Doctors and pharmacists use AI tools to analyze scientific literature more quickly, organize information, and prepare educational materials for patients. At the same time, people searching for health-related information online expect...

Digital Transformation

Scale product catalogs, D2C and partner portals on a single, modern architecture. Commerce Ready Platform by Univio is a modern, headless, best-of-breed platform designed in line with the MACH paradigm. It enables flexible frontend composition and the parallel launch of multiple markets and channels — product catalogs, D2C and partner portals — on a...

Uncategorised

In eCommerce, every click has value. Every user who enters your website costs time, budget, and team effort. But whether this user actually makes a purchase depends on completely different factors than those that brought them to the store. It’s the user experience – the quality, fluidity, and logic of the entire process – that determines today...

Digital Experience

The world of digital products is evolving faster than ever. Companies simultaneously build applications, online stores, admin panels, internal modules and omnichannel solutions—often across different teams, technologies, and development speeds. Over time, this leads to one well-known problem: inconsistency. UI elements start to differ, design processes...

E-Commerce

The global balance of power in the furniture industry is shifting toward Asia, while Europe is losing ground. Poland remains among the world’s top players, but the market is becoming increasingly competitive. In this environment, traditional sales models are no longer enough. As a result, more companies are looking beyond familiar patterns and turning to...