Blog

A manufacturing company wants to enter a new market, reach a new customer segment or shift a larger share of its sales to online channels. The marketing budget is growing and new customer acquisition channels keep appearing, yet processing a single order still requires as much sales rep effort as it did a few years ago. Sales are rising,...

B2B companies are under increasing pressure to digitize their sales processes. Customers are becoming accustomed to buying online, competitors are moving ahead, and standing still comes at a cost. At the same time, few organizations are ready to implement a full B2B e-commerce platform straight away. Processes may not yet be standardized, adoption levels...

Manufacturing companies collect vast amounts of data, but they do not always know how to use it effectively. Data can describe how a process unfolded: what happened, when it happened, in what sequence and how long it took. It can also show the status of the objects involved, such as machines, products, orders or customers. The more accurately data...

Transformacja cyfrowa

Over the past decade, European banks have invested heavily in digital channels. Mobile banking apps and online platforms have become increasingly sophisticated, while many sales and customer service processes have been automated. Yet in many banks, the technology behind these digital experiences has struggled to keep pace. While customer-facing applications...

E-Commerce

Do you have a store on Magento? That’s great: Magento is one of the most widely deployed e-commerce platforms, including among large, mature organizations that prioritize scale and complex sales processes. There has recently been a lot of concerning information circulating about the end of Adobe’s support for Magento. We looked into this more...

E-Commerce

Most companies eventually reach a point where their existing CMS stops keeping pace with the speed of business growth. At first glance, everything seems fine – the site works, content gets published, and customers can use the service without issue. But beneath the surface, procedural barriers build up: every change takes too long, integrations become...

Product Information Management

Growing product complexity, multichannel selling and the pressure to bring new assortment to market quickly are turning product information management into one of the key challenges in e-commerce. When data is scattered across ERP systems, sales platforms, spreadsheets, marketing tools and partner systems, the result is inconsistency, errors and delays in...

System Zarządzania Treścią

Is your company struggling with inefficient content management across different digital channels? Does updating information take up huge amounts of time, and is quickly adapting your site to a changing offer proving a challenge? Perhaps you’re using solutions that no longer suffice for a fast-growing business,...

Omnichannel

Sales and customer communication are increasingly rarely confined to a single channel. Companies operate simultaneously in e-commerce, marketplaces, physical stores, mobile apps and social media. Against this backdrop, one question keeps coming up: multichannel vs omnichannel – what exactly is the difference between these strategies, and which one should...

E-Commerce

The B2B e-commerce market in 2026 is a world away from what it looked like just a few years ago. When thinking about digital transformation, companies now expect full integration with ERP and PIM, personalised offers, automated sales rep workflows, and stability at high order volumes.  When it comes to the best B2B platform, it all depends on...

E-Commerce

Implementing an IT system doesn’t mark the end of the work on the software. That’s the point at which the application starts operating in a real-world environment: it serves users, processes data, connects with other tools, and needs to keep pace with changes in the business.  That’s exactly why software maintenance is needed. This refers to the...

E-Commerce

Modernizing a B2B platform in a large organization affects more than the IT environment. It also impacts sales, customer service, order flows, and integrations with systems that may have evolved over many years. That is why the most important question is not how quickly a new solution can go live, but how to make the transition without disrupting sales....