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Illustration of a laptop displaying an online store, with VTEX logo above. Icons surrounding the laptop represent AI, chatbot, analytics, marketing, shopping, and automation, all connected to the online store.

12.07.2026

AI in VTEX: How the Platform Is Transforming E-Commerce in Retail and FMCG 

E-Commerce

VTEX is an enterprise e-commerce platform that brings B2C, B2B, marketplace, and omnichannel sales together. Its built-in AI capabilities support data analysis, product search, personalization, content creation, and customer service.  AI is built into the VTEX commerce environment rather than added as a separate tool. AI agents can use data from the...

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