Blog

B2B E‑Commerce

In the B2B sector, fluctuating raw material prices, competitive pressure, and increasing customer expectations regarding offer flexibility are everyday challenges. Companies that relied on static price lists updated once a quarter are now increasingly turning to data-driven and automated solutions. Dynamic pricing allows them to adjust prices in real time...

System Zarządzania Treścią

Digital accessibility has long ceased to be a topic reserved only for public institutions. In the era of digitalization and the dynamic growth of e-commerce, it is becoming one of the most important criteria for building competitive advantage. The WCAG standards define the principles of designing and publishing content so that it is accessible to every...

Artificial Intelligence

RAG is an innovative approach in artificial intelligence that combines the strengths of large language models with targeted information retrieval from external knowledge sources. Put simply, it is search-augmented generation. Before generating a response, the system searches corporate documents, technical articles, and other sources to enrich the query with...

Digital Transformation

Digital transformation has evolved from a passing trend into a strategic priority for manufacturing and trading companies that want to stay competitive and agile in a rapidly changing market. Yet many organizations still grapple with a fundamental question: Where do we begin? Should the focus be on new technologies, process reengineering, or building team...

E-Commerce

Rising energy costs, wage pressures, and increasingly expensive marketing campaigns are part of everyday business reality. Today, many organizations are looking for ways to stay profitable and operate more efficiently. One of the most effective tools for cutting costs and optimizing processes is artificial intelligence (AI). This article explores practical...

Digital Transformation

Not long ago, next-day delivery was the gold standard in e-commerce. Today, customers expect much more — products available and delivered within an hour or, at most, the same day. In response to these needs, the Q-commerce (Quick Commerce) model emerged — a new era of online shopping where the speed of order fulfillment is paramount. What is Quick...

Artificial Intelligence

The benefits of AI chatbots are clear: they can operate outside of business hours, extend customer interactions beyond your website to the likes of social media and messaging platforms, and provide cost savings whilst also improving operational efficiency. However, they’re not magic. Technologies based on machine learning, especially, require a well...

Digital Transformation

More and more companies are considering launching their own marketplace as a natural growth path, a way to scale sales, and a new source of revenue. But it’s not always a straightforward journey, and it doesn’t guarantee success for everyone. What should you consider before making the leap? What are the most common challenges when launching a...

Product Information Management

On April 29, 2025, Pimcore announced important changes that will affect all companies using this platform. A new user interface, new licensing rules, and clearly defined terms for future development – all of this makes it worth taking a closer look at what it means for your organization. Below we present the most important changes – in a simple...

Solutions

The Digital Product Passport (DPP) is a solution that will soon become the new normal for companies operating in the European Union. Under upcoming EU regulations, products will be required to have their own digital “passport,” containing detailed data from every stage of the product’s lifecycle: from raw materials, through production, to recycling....

Omnichannel

Imagine one of the customers who, while browsing Instagram, comes across perfect shoes for a wedding. She clicks the link, goes to the online store, but hesitates about the size. The next day, in the brick-and-mortar store of the same brand, she tries on the shoes – they fit perfectly, but they don’t have her preferred color. The salesperson...

Product Information Management

Planning to implement a PIM system? Before choosing a supplier, learn the best practices that will help you avoid costly mistakes. Implementing a Product Information Management (PIM) system is a strategic move for any organization looking to streamline data and boost operational efficiency. Yet many companies make the same misstep: they start by selecting a...