Composable Commerce

Over the past decade, European banks have invested heavily in digital channels. Mobile banking apps and online platforms have become increasingly sophisticated, while many sales and customer service processes have been automated. Yet in many banks, the technology behind these digital experiences has struggled to keep pace. While customer-facing applications...

E-Commerce

Do you have a store on Magento? That’s great: Magento is one of the most widely deployed e-commerce platforms, including among large, mature organizations that prioritize scale and complex sales processes. There has recently been a lot of concerning information circulating about the end of Adobe’s support for Magento. We looked into this more...

E-Commerce

Most companies eventually reach a point where their existing CMS stops keeping pace with the speed of business growth. At first glance, everything seems fine – the site works, content gets published, and customers can use the service without issue. But beneath the surface, procedural barriers build up: every change takes too long, integrations become...

Product Information Management

Growing product complexity, multichannel selling and the pressure to bring new assortment to market quickly are turning product information management into one of the key challenges in e-commerce. When data is scattered across ERP systems, sales platforms, spreadsheets, marketing tools and partner systems, the result is inconsistency, errors and delays in...

System Zarządzania Treścią

Is your company struggling with inefficient content management across different digital channels? Does updating information take up huge amounts of time, and is quickly adapting your site to a changing offer proving a challenge? Perhaps you’re using solutions that no longer suffice for a fast-growing business,...

Omnichannel

Sales and customer communication are increasingly rarely confined to a single channel. Companies operate simultaneously in e-commerce, marketplaces, physical stores, mobile apps and social media. Against this backdrop, one question keeps coming up: multichannel vs omnichannel – what exactly is the difference between these strategies, and which one should...

E-Commerce

The B2B e-commerce market in 2026 is a world away from what it looked like just a few years ago. When thinking about digital transformation, companies now expect full integration with ERP and PIM, personalised offers, automated sales rep workflows, and stability at high order volumes.  When it comes to the best B2B platform, it all depends on...

E-Commerce

Implementing an IT system doesn’t mark the end of the work on the software. That’s the point at which the application starts operating in a real-world environment: it serves users, processes data, connects with other tools, and needs to keep pace with changes in the business.  That’s exactly why software maintenance is needed. This refers to the...

E-Commerce

Modernizing a B2B platform in a large organization affects more than the IT environment. It also impacts sales, customer service, order flows, and integrations with systems that may have evolved over many years. That is why the most important question is not how quickly a new solution can go live, but how to make the transition without disrupting sales....

E-Commerce

A B2B e-commerce platform can run reliably for years without anyone questioning the architecture underneath it. Orders go through. Data syncs with the ERP. Customers log in and buy. From the outside, everything looks fine. The cracks usually show up when the business tries to move faster than the system was built to move. Entering a new market, adding...

Artificial Intelligence

A GEO audit assesses whether a brand appears in answers generated by tools such as ChatGPT, Gemini, Perplexity, Claude, and Copilot. It also examines how AI describes the company, which competitors it compares the brand with, and which sources it uses when making recommendations.  At Univio, a GEO audit combines an analysis of language model responses,...

Artificial Intelligence

Traditional customer journey mapping still helps companies understand customer needs, behaviors, and the problems people encounter when interacting with a brand. Today, however, the map needs to cover far more than a website visit, checkout, and a conversation with customer service. Customers move constantly between online and offline channels. They use...