E-Commerce

In times of recession, many entrepreneurs are asking themselves how to most effectively acquire new customers. What channels are worth using, what role price currently plays in the buying process and how to increase customer loyalty were discussed during the first day of the e-Commerce Challenge conference. In this article we present the most important...

E-Commerce

Direct-to-Consumer (D2C) is gaining popularity among manufacturers who want to differentiate their distribution strategy and build a direct relationship with customers. But is this approach suitable for everyone? In our article, we will examine the benefits and challenges of this model, as well as discuss the different sales channels within D2C. What is...

E-Commerce

Composable Commerce, Headless Commerce and MACH are the three terms that encapsulate the modern approach to building e-commerce systems. In this article, we explain the differences between these concepts and compare them with the idea of a monolith.  Monolithic Structure of the E-commerce System Let’s start from the last point: a short...

Cloud Infrastructure

Migrating to the cloud is a big step, both for the IT department responsible and the business as a whole. As a key part of the strategic direction, companies naturally want to determine the costs of such an investment. The Total Cost of Ownership (TCO) model is applied very heavily here. It allows businesses to weigh immediate costs and...

Cloud Infrastructure

Think of your intimate health stats being as secure as a top-secret mission file, untouched by any form of cyber threat or data debacle. That’s the essence of Privacy by Design, a pioneering principle that integrates privacy into the very DNA of healthcare systems and processes.  In this era of healthcare and digital transformation, adopting...

E-Commerce

Have you ever wondered how to be successful in e-commerce while steering clear of vendor lock-in or the trap of high costs of each change? The solution may be Composable Commerce – a concept of flexible, modular and scalable e-commerce for the integration of various components, technologies and services to create a personalized shopping experience. We...

Systems Integration

Let’s face it – many companies have legacy systems. If your organization is no exception, you know well that it can be quite difficult to deal with the complexities and challenges that come with integrating with other, newer systems. How do you approach this challenge, or where do you even start? In this article, we will explore some practical...

E-Commerce

When you think about e-commerce, perhaps, typically B2C market sectors come to your mind. But the truth is, with the generational shift happening right now, ubiquitous digitization, omnichannel approach, as well as the need to look for new sales channels, B2B moves to online trade, and the construction industry is no exception. Earlier this year, Wunderman...

E-Commerce

The purchasing behaviors of B2B customers have been gravitating towards the digital model for years, with increasingly blurred lines between customers private buying behaviour and what they expect from the business sector. After all, we’re all consumers. Glued to our laptops and phones, we can get almost anything done with just a few clicks. Online...

E-Commerce

As B2B customers are increasingly opting for the speed, ease and convenience of online shopping, a whopping 49% of B2B expenses occur online. What’s more, 68% of B2B buyers expect their reliance on digital sales channels to grow in the future. Given the above, there can be only one conclusion: if your company has not yet embraced digital commerce...