E-Commerce

Magento Page Builder is an advanced tool available in Magento 2 that allows you to easily and intuitively create dynamic e-commerce pages without advanced programming knowledge. Introduced in 2019 in Magento 2.3.1, Page Builder addresses the growing needs of online store owners to create visually appealing pages – flexibly and quickly. What is Magento...

Omnichannel

In today’s digital age, e-commerce optimization is essential for businesses striving to stay competitive in the online marketplace. E-commerce optimization involves enhancing various aspects of your online store to improve user experience, boost sales, and maximize profitability. In this comprehensive guide, we will delve into key strategies for...

E-Commerce

In the competitive world of online shopping, the e-commerce checkout process is a critical touchpoint for converting visitors into online shoppers. A smooth, user-friendly checkout flow can significantly reduce cart abandonment rates and enhance the overall shopping experience. What’s more, implementing these checkout best practices won’t just...

E-Commerce

In the era of digital transformation, multichannel retail has become a crucial element of business strategy for companies wishing to maintain their market position and drive growth. For owners of large enterprises considering expansion into new sales channels, especially in the online space, understanding and implementing this concept can prove decisive for...

E-Commerce

Magento 2 is one of the most popular e-commerce platforms worldwide. Thanks to its flexibility, it offers nearly unlimited customization possibilities to suit business needs in both B2C and B2B sectors. There are three versions of the solution available: Magento Open Source, Adobe Commerce, and Adobe Commerce Cloud, each differing in capabilities and...

E-Commerce

Multistore, a functionality that enables the management of multiple online stores from a single platform, is becoming a key tool for companies looking to expand their business into various markets. Advanced solutions in this regard are offered by one of the most popular e-commerce platforms on the market – Magento 2. If you plan to create several...

E-Commerce

Online stores need every technical advantage they can to compete. It’s not just about special offers. That’s why your choice of e-commerce platform is essential, but we should consider their capabilities beyond “just” enabling online stores. Today’s e-commerce site is more than just an online store. For maximum competitiveness,...

E-Commerce

Composable architecture is often the “go to” suggestion for many businesses but… why is that? Instead of talking about the vague benefits of ‘composability’, let’s talk real world value. Specifically, this composability means that we can implement entirely new channels, using existing infrastructure and/or core necessities, while maintaining...

Data Consulting

Never build on weak foundations – a good sentiment for building buildings and business processes alike. Today, everyone is looking to build on their data, but how do we ensure data quality? In the past, when data tools were simple, data quality was less of an issue. However, the recent growth of advanced data tools, such as business intelligence,...

E-Commerce

With the ongoing globalization, technology is becoming increasingly ubiquitous, with the digital and physical worlds intertwining more than ever. Blurring the boundaries between these dimensions has resulted in the emergence of a trend called “phygital.” It describes the synergistic integration of these two worlds to create new, innovative...