
Is Magento a CMS? Exploring the Content Features of Magento Commerce
Online stores need every technical advantage they can to compete. It’s not just about special offers. That’s why your choice of e-commerce platform is essential, but we should consider their capabilities beyond “just” enabling online stores. Today’s e-commerce site is more than just an online store. For maximum competitiveness,...

Composable Architecture Use Case / Healthcare B2B Marketplace
Composable architecture is often the “go to” suggestion for many businesses but… why is that? Instead of talking about the vague benefits of ‘composability’, let’s talk real world value. Specifically, this composability means that we can implement entirely new channels, using existing infrastructure and/or core necessities, while maintaining...

How Do Chatbots Work?
For many businesses worldwide, chatbots represent some of most strategic benefits of Artificial Intelligence (AI). Whether you want to use them for lead generation, customer support or even acting as a virtual personal assistant, chatbots have a lot to offer. They can become the face of your company, acting as a polylingual, 24/7 customer service...

Mastering B2B Pricing Strategies / A Comprehensive Guide for Blending Online and Offline Channels
In the highly competitive realm of B2B commerce, the significance of pricing strategies transcends mere numbers—it shapes profitability, defines market positioning, and determines the overall success of businesses. With the advent of digital channels, these strategies have become even more complex yet crucial, as companies must navigate both online and...

Nearshoring in IT Outsourcing / The Key to Better Efficiency
In the era of globalization and digitalization, companies from various industries, especially from the IT sector, are increasingly turning to outsourcing as a way to achieve their goals. In the context of implementing advanced technologies such as e-commerce platforms, Data Science solutions, headless/composable architecture, IT system integration, etc.,...

The Growing Impact of Data Governance and Data Quality for Business
Never build on weak foundations – a good sentiment for building buildings and business processes alike. Today, everyone is looking to build on their data, but how do we ensure data quality? In the past, when data tools were simple, data quality was less of an issue. However, the recent growth of advanced data tools, such as business intelligence,...

Phygital / The New Era of Commerce
With the ongoing globalization, technology is becoming increasingly ubiquitous, with the digital and physical worlds intertwining more than ever. Blurring the boundaries between these dimensions has resulted in the emergence of a trend called “phygital.” It describes the synergistic integration of these two worlds to create new, innovative...

Data Syndication: Effective Information Management
Product Information Management
Reliable and relevant information is a true asset. For companies operating in various industries, it often constitutes a significant factor in successfully communicating with customers and partners. Product Information Management (PIM) systems serve as tools for optimal information management, enabling organizations to gather, manage, and distribute product...

AI in Marketing / Increase Team Effectiveness
“In the rapidly changing world of business, marketing optimization has become crucial.” That might sound like the opening line of another AI-generated article, but rest assured, this one’s all human. As enthusiasts of AI, we’ve crafted a human-written guide to the most significant opportunities AI offers in marketing. Whether you’re in...

PIM Systems in Marketplace Platforms
High quality and accurate product data enables sellers to present their assortment appropriately, and consumers to find exactly what they are looking for. The most popular marketplace platforms operate almost like search engines, allowing consumers to advanced filter listings using multiple keywords and various parameters. However, managing the vast amount...

MuleSoft Licensing Cost Changes / A Lower Barrier to Entry
MuleSoft, renowned for its robust API management, integration and automation services, is a leading for enterprises looking to streamline operations and foster innovation through connectivity. Recently, MuleSoft has been transforming its pricing model, moving from a fixed, capacity-based approach to a more dynamic, usage-based pricing structure. This not...

Recommerce / The Importance of Pre-owned Goods on the Broader Retail Market
In the past year or two, recommerce has grown immensely in popularity. With difficult economic situations, consumers are looking to resell and buy existing goods in order to save money. This in turn impacts direct sales, further encouraging existing retailers to enter the recommerce market. In this article, we want to explore the essentials of all things...


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